A Brand and Website for a modern interpretation of traditional, yet sophisticated calligraphy art.

So, How we helped Calligraphy by Laura to elevate its brand online and offline?

VISUAL IDENTITY
BRAND STRATEGY
WEBSITE DESIGN
E-COMMERCE
COPY-WRITING
CONTENT CREATION
PRODUCT PHOTOGRAPHY

Calligraphy by Laura fuses a in depth first hand knowledge in calligraphy art with a curated selection of calligraphy and art supplies products for both professionals and art enthusiasts. Calligraphy by Laura Shop is a curated selection of crafts, featuring some of the top of the line calligraphy products and art supplies.

Calligraphy by Laura (CBL) is more than writing beautifully words, CBL is also being part of other people's stories of love and commitments, celebrations and achievements, It is the bridge between people who really care about details and those who truly appreciate them.

It understand the importance of creating meaningful and long lasting impressions that deliver a unique and memorable experience with a personal touch.

We were able to honour the uniqueness of this brand by creating a serie of custom made illustrations to complement its Brand Essence. By elevating its visual identity and its communication strategy, we transform traditional calligraphy service into a sophisticated, ethereal and timeless brand art.

Sophisticated | Ethereal | Timeless.

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Make a long, lasting impression.

In this section let’s talk about the vision board, logo, selection of typography, colour palette, photography style , tone and voice, etc…

Ejemplo: The design of the Zenni wordmark and logo reflected this switch to a richer brand experience. The look is fashion-driven and reinforces a strong sense of quality and craft – an important asset for eyewear at such a surprisingly low price. All elements of the system – from textural patterns and color palettes to typography and photography – help express the new positioning of personal style.

While the visual language brought a new level of style and design sense, it’s important to note Zenni is a populist brand. In spirit and mission -- it’s Target, not Lord & Taylor. Salt developed a verbal identity and voice that was more lighthearted, inclusive and invitational. The Zenni message encouraged people to re-imagine eyewear from a fresh point of view. Out with expensive and elitist, in with affordable, engaging and fun.

Experience the world through your senses

Make it stand out.

Whatever it is, the way you tell your story online can make all the difference.

Make It

Talk about the importance of creating a mobile first design website as most of the clients get in touch through their mobile phones. Be where your audience is.